I build brands through strategy and experience.
15 years leading integrated campaigns, brand experiences and partnerships across the Middle East & Africa.
Selected work.
Global premieres, cultural moments and personal connections — from concept to impact.
Years of experience
Annual budget directed
Markets governed
Reach, single unveiling
Design perspective.
Marketing expertise.
I bring a designer’s eye and a marketer’s judgement to brand leadership.
My background in spatial and experiential design, complemented by a degree in marketing, shapes how I connect the customer experience with commercial goals.
Today, I lead brand and communications programmes for Genesis at Innocean Worldwide Middle East & Africa.
Over the past 15 years, that perspective has grown into end-to-end leadership: shaping the idea, directing the experience, and owning the commercial outcome across more than 10 markets.
Considered in every detail.
Connected to the bigger picture.